The Samsung Dream

Samsung wanted Space to develop some innovative but effective ideas to better leverage the assets from the Chelsea FC sponsorship. The Samsung Dream was created to inspire o2 sales staff to promote and sell Samsung phones over other brands, using football as the motivation. Knowing that the ultra competitive sales environment would provide the perfect backdrop to a footballing promotion, we offered the chance for winners to join a team at Stamford Bridge to take on a team of real football legends. Through a thorough and effective internal launch programme, winners were selected to compete on the pitch for the big game for a once-in-a-lifetime experience. The creative really tapped into that moment of taking to the field full of anticipation and expectation.