The Art of Performance

K2, one of the UK’s leading performance coaching specialists, asked us to help them acquire new clients by engaging with senior Sales, Marketing, Commercial & HR Directors via an approach that would help them stand apart from a wealth of bland competition. To demonstrate the level of detail and performance K2 are used to working with, we took data from five seminal moments of sporting achievement and created five unique works of art, all brought together in an exhibition titled, ‘The Art of Performance’. 120 prints were sent out, alongside an invitation to attend this unique exhibition. 20% of this notoriously difficult to capture audience came along, resulting in a surge of interest for K2 in 2009. Not bad given a budget of £12k!