Talk Rioja

Our challenge was to shift perception of the range of wines produced in Rioja to a younger, adventurous, dynamic audience. Talk Rioja puts Rioja at the heart of social situations and communicates that wine is the catalyst for great conversation and interesting experiences. We commissioned award-winning typographer, Alison Carmichael, to handcraft our story into the perfect design. Her bespoke font provided just the depth of personality and engagement that we were looking for. Although the creative work first appeared around Tapas Fantasticas, a brand experience event in London’s Brick Lane, we rolled it out to featured in outdoor and print media as well as on bus sides.