South West Stories

What? A tourism advertising campaign that doesn’t show the assets of beaches, countryside, heritage sites and scenery? Our work showed that consumers couldn’t distinguish. So our single minded strategic insight inspired the South West Stories campaign, showing real visitors to the South West sharing their experiences. This idea was also translated into a B2B campaign to attract investment into the region using senior successful business figures, inspiring others to observe the business benefits of the South West. Now in it’s third year, our campaign has included press advertising and editorial supplements, direct mail to CEO and financial directors, brand experience events, digital and web development and advertising, and outdoor media. With a 52:1 ROI and a doubling of web traffic, we have won awards and accolades for this campaign.