Retail Experience at Bluewater

Ebbsfleet International – Eurostar’s newest station – was opening, and Eurostar wanted everyone to know it. Simple. But, with ’Ebbsfleet’ not even on the map, it was a challenge. Our idea was to immerse people in the positive brand experience that is Eurostar. We achieved this via a unique multi-sensory retail store at Bluewater, enabling shoppers to have a more rewarding and memorable shopping experience. In conjunction with local press and radio, the store used Bluewater’s proximity to Ebbsfleet to establish the station’s location in shoppers' minds. The store exceeded its full year’s ticket sales target in 3 months and, by the end of 2007, we’d exceeded the original target by 600%!